Ads have become an integral part of life, whether we like it or not, and businesses have become increasingly sophisticated in their use of ad placements. The placement of ads in fridges, but not in refrigerators, is a fascinating example of the art of ad placement. This detailed analysis of ad placements seeks to explore why the placement of ads in fridges is still so popular, while the placement of ads in refrigerators is not. Through an exploration of the different contexts of these two appliances, this analysis will look at the various factors that make fridges a more suitable environment for ads. From the differences in their physical structure to the differences in their usage, this analysis will explore why fridges continue to be an attractive platform for ads, and why refrigerators are not.
Why Is There Ad In Fridge But Not In Refrigerator?
It all comes down to the fact that fridges and refrigerators are two different types of appliances. A fridge is a larger appliance that is used to store food and other items at a lower temperature than a regular room temperature. On the other hand, a refrigerator is a smaller appliance that is typically used to store food and other items at a much colder temperature than a regular room temperature.
Overview Of Ad Placements
- Ads have become an integral part of life, and businesses have become increasingly sophisticated in their use of ad placements. The placement of ads in fridges, but not in refrigerators, is a fascinating example of the art of ad placement.
- There are three broad categories of ad placements: Physical, Virtual, and Hybrid. Physical ad placements are the most common and include billboards, posters, and ad-wrapped buses.
- Virtual ad placements include radio, TV, and Internet ads, and Hybrid ad placements combine the best of both physical and virtual ad placements. Understanding the different types of ad placements will help in understanding why the placement of ads in fridges is still so popular, while the placement of ads in refrigerators is not.
The Physical Structure Of Fridges Vs. Refrigerators
- The physical structure of fridges and refrigerators is very different. Fridges have large, smooth surfaces that are clearly visible, while refrigerators are mostly made up of shelves and drawers that are less noticeable.
- The vertical surfaces of fridges make them ideal for ad placement. As these vertical surfaces are often made of smooth, shiny materials, they reflect light in such a way that the ad is brightly illuminated.
- The structure of fridges also allows for easy attachment of ad materials. The smooth surfaces of fridges reach up to eye level, which is an ideal level for ad placement.
- The vertical surfaces of refrigerators, however, are mostly made up of doors and drawers that are less suitable for ad attachment.
Different Advertisement Placements On Fridges
- The location of an ad on the fridge door is a significant factor that can determine its success. There are several advertising placements on fridges, and companies have to choose the best one to reach their target audiences.
- The simplest and most common ad placement is static images on the outside of the door. The advantage of this placement is that it is highly visible and can be seen by anyone who is near the fridge. This can help spread awareness and increase the reach of the ad. Similarly, static images placed inside the fridge door allow people to interact with the ad and remember the product or company being advertised.
- Video ad placements are also common on the fridge door. The main advantage of video ads is that they are interactive and engaging. This is an added advantage compared to static images.
- Moreover, video ads can be tailored to suit the needs of specific audiences and allow companies to create tailored messages for different groups. The disadvantage of video ads is that they are not as visible as static images.
Perception Of Fridges Vs. Refrigerators
- Perception is a key factor in the popularity of ad placements. The perception of fridges as a desirable objects is what makes them an attractive ad placement platform. The use of fridges is part of everyday life, making them a natural ad placement.
- Fridges are also usually located in the kitchen, the most used room in the house. This means that fridges are viewed frequently, creating a greater opportunity for ads to be seen.
- Fridges are also perceived as clean and safe, making them an even more attractive ad placement. Although refrigerators are also used, they are not as desirable an object. This means they are not seen as frequently nor as naturally as fridges.
- Although refrigerators are also located in a used room, they are not as frequently used as in the kitchen. This means that refrigerators are viewed less frequently, and there is less opportunity for ads to be seen. They are also not perceived as clean and safe as fridges, making them less desirable as an ad placement.
Placement Of Ads In Fridges Vs. Refrigerators
- The placement of ads in fridges and refrigerators is very different. While fridges are vertical and reflect light, refrigerators are horizontal and do not. This means that ads placed on the walls of fridges are more visible than ads placed on the doors of refrigerators.
- The placement of ads in fridges also allows for a greater variety of ad options. The vertical surfaces of fridges provide a large and long space for ads, allowing for large posters and billboards, as well as smaller stickers and decals.
- Refrigerators, however, have mostly horizontal surfaces, with the exception of the door. This means ads can only be placed on the door of refrigerators. This limitation of only one component on which ads can be placed makes the placement of ads in refrigerators less attractive and offers less variety in ad options.
Benefits Of Advertising In Fridges Compared To Refrigerators
- There are several benefits of advertising in fridges compared to refrigerators. The most significant one is that fridges are viewed as a more interactive and engaging medium compared to refrigerators.
- Fridges are more accessible as they are usually placed at eye level, while refrigerators are placed on the ground. Moreover, fridges are usually found in communal areas such as offices, break rooms, and schools, and are seen by a large number of people. By placing advertisements in fridges, companies are able to spread awareness and create a buzz around their products and services. This is because people who see these ads are more likely to interact with them and remember the product or company being advertised.
- On the other hand, refrigerators are usually placed in residential settings such as kitchens and are seen by only one or two people at a time. There are also other appliances inside the fridge, and people do not have as much space to interact with the advertisements. Consequently, companies using this medium are likely to place their advertisements in fridges as opposed to refrigerators.
Examples Of Companies Using Fridges For Advertising
- Advertisers and marketers are increasingly looking towards unconventional advertising mediums such as fridges to boost their campaigns. A study conducted by researchers at the University of Florida surveyed 22 businesses that have used fridges for advertising. The study found that 71% of the companies that placed ads in fridges made $100 or more profit.
- Several companies have used fridges as a way to promote their products and services. For example, a popular brand of snacks and chips, Pringles, has used fridges as a way to promote their products. They placed a digital screen in the fridge door and allowed people to play games while waiting in line at stores.
- This allowed them to reach their target audience and create a buzz around their brand. Similarly, a brand of frozen foods and desserts, Good Humor, used fridges to promote their products. They placed mini refrigerators in grocery stores and allowed people to freeze their products and take them home. This allowed them to create a buzz around their products and reach their target audience.
- Another company, Honest Tea, has used fridges as a way to promote its products and brand. They placed signs in fridges that read, “Drink more iced tea and less soda”. This allowed them to spread awareness about their product and create a buzz around their brand.
Ads have become an integral part of life, and businesses have become increasingly sophisticated in their use of ad placements. The placement of ads in fridges, but not in refrigerators, is a fascinating example of the art of ad placement. The physical structure of fridges makes them a more suitable platform for ad placement compared to refrigerators. The different context of these two appliances, as well as the differences in their physical structure, helps explain why the placement of ads in fridges is still so popular, while the placement of ads in refrigerators is not.